Built by a coach who turned complex work into systems that run.
262 pounds. That's where this started. Not in a boardroom. Not in a pitch meeting. On a scale, deciding that something had to change.
After losing 90+ lbs and transforming his own life, Ariel built Pure Training Studio in Mariposa, California. A 24-hour gym. Group classes. Boot camps. HIIT. Nutrition coaching. The Yosemite Fit Show podcast. Everything a real training business needs.
But a great gym can only serve the people who walk through its doors. PureTrainingOS takes what works inside those walls and turns it into a system that scales. AI-powered program design. Automated accountability. Client analytics that actually mean something. The methodology doesn't change. The reach does.